French Canadians, and English Canadians Essay

Throughout the 20th century, the relations between the French and the English in Canada had a significant negative impact on Canadian history. The defining moments that changed French-English relations in Canada were the WWI conscription crisis, the creation and the governing of the Union Nationale Party in the 1930s, and Quebec’s Quite Revolution in the 1960s. The WWI conscription crisis considerably weakened the relations between the French and the English in Canada during WWI. By 1917, the casualty rates at the front in France and Flanders exceeded 109 4891 soldiers. As the number of volunteer soldiers was only about 64 3392 men, the lack of reinforcements forced Prime Minister Robert Borden to make conscription or compulsory military service a law for Canadians to ensure victory in war. However, many French Canadians opposed forcing men to enlist in the armed forces because they did not want to get involved in a European war and felt no obligation to defend France who had abandoned Quebec to defend its culture and language on its own in 1759. On the other hand, the English felt an obligation to defend Britain and could not comprehend why Quebec had only provided twenty percent3 of the volunteers in proportion to its population to defend France. As a result, the social unity of the French and the English in the country was threatened. The vote for conscription was split fifty-fifty4 along linguistic lines and the tragic outcome of this crisis was that civil war almost broke out in Canada when the French rioted in Montreal against fighting a foreign war. The demonstrations and protests in Quebec against conscription and the mistrust of the English who felt that a vote against conscription was a vote for Germany’s victory proved that conscription was disastrous to French-English social relations because of national unity had been destroyed for only 45 0005 recruited soldiers. Similarly, the long-term effects of the WWI conscription crisis caused extensive damage to French-English unity and proved to be a disaster in politics for the Conservative Party. Because Robert Borden and the Conservative Party passed laws such as the Military Voters Act and the War Time Elections Act to make conscription a law during WWI by giving votes to soldiers and women, the French turned against the Conservative Party because they saw them as the representatives of the English. These long-term political disasters that resulted from conscription crisis continued to demonstrate the weakened  French and English relations to this day since Quebec had no Conservative Party premier for the past hundred and fifteen years.6 Because of the violent social conflicts such as riots and bitter political catastrophes such as the French mistrust of the Conservative Party, the WWI conscription crisis strained French-English relations and created bitter feelings that would affect the peacetime. Another defining moment in Canadian history that greatly weakened French English relations was the creation and the government of the Union Nationale Party in Quebec in the 1930s. During the Great Depression, the agricultural industry’s prices plummeted, forced over fifty percent7 of Quebec’s population to migrate to cities and search for work. In 1936, Maurice Duplessis from the newly formed Union Nationale Party became Quebec’s Premier and took seventy-two of the ninety seats8 in the government, with his promises to help French rural society and improve labor rights for the French factory workers who were struggling in the cities. However, during its time in power, the Duplessis government resisted change and encouraged the preservation of French values and traditions by adopting nationalistic policies and continuing to allow the English to dominate the majority of Quebec’s business. The Duplessis government ruled in an almost totalitarian manner to protect the French culture and managed to hold power of Quebec until 1959. They vigorously protected French values and beliefs during the Great Depression, but they failed to protect the French and English business relations that quickly weakened. They promises of the Union Nationale to provide protection for French workers with better labor laws such as higher minimum wages, workers’ compensation, and pensions quickly raised English suspicion and mistrust toward the French because these capitalists owned and ran most of the corporations in Quebec. The fact that the Union Nationale saw the English corporations as exploiting the poor and wanted certain labor rights for French workers did not strengthen the economical relations between the English began to distrust the French as they saw them nationalizing and beginning to pose threats to their business profits. In addiction to that, the English and French were further divided by the social conflicts caused by the governing policies of the Union Nationale. This occurred because the Union Nationale government encouraged the Catholic  Church to control education and other social programs in Quebec, obstructed to federal encroachment on provincial rights during WWI, and preserved traditional values and beliefs of the French such as the nobility of the plough to prevent them from being assimilated into the English culture. This destabilized French English political, economical and predominantly social affairs in Canada because the French withdrew into a defensive shell and viewed any English intrusion and change to Quebec as harmful to the preservation of their culture. Therefore, the governing policies of the Union Nationale in the 1930s created greater French nationalism and the desire for separation from the rest of Canada to preserve their culture and weakened the relations between French and English Canadians by planting the seeds for another major conflict that would arrive suddenly and once again disrupt the nation’s unity. Indeed, the arrival of the next conflict that split the French and the English in Canada did arrive suddenly between 1950-66 and was marked as Quebec’s Quite Revolution, which was disastrous for the nation’s unity. When Maurice Duplessis of the Union Nationale Party died in 1959, Jean Lesage became Quebec’s new Liberal Premier, winning fifty-one and a half percent9 of the popular vote. This ended Quebec’s isolationist policy and started Maitres chez nous or Masters in our own house policy, which served as a strategic base for the upcoming changes in Quebec. The Quiet Revolution was a period of non-violent steady reform, modernization in Quebec, and the redefinition of the role of French Canadians who wanted equality with the English within Confederation. However, the end of this peaceful movement came suddenly in 1966 with the creation of nationalist groups such as the Parti Revolution who adopted separatist ideologies and took control of the province of Quebec that was desperately seeking equality. Although the goal of the Quiet Revolution was to make French equivalent within the Confederation, its own ideology failed to strengthen the social and economical relations with the English Canadians. The new Liberal government refused to accept federal funding to modernize education, improve the labor code for French workers, and nationalize hydro-electric facilities in Quebec. As a result, the provincial taxes on individuals and corporations in Quebec became the third highest10 in Canada. Consequently, bitter social and  economical conflicts occurred between the English federalists and Quebec’s business owners who became infuriated with the French because they refused federal funding in order to achieve greater power and therefore equality within Confederation. Furthermore, even greater political and social conflicts between the French Canadians and English Canadians were result of Quebec’s Quiet Revolution. These major arguments were initiated in 1964 when the Liberal Party forced the Federal government to grant Quebec the right to opt out of thirty11 of the country’s cost sharing programs with full compensation. The English in Canada as well as the federal government were greatly angered since only the province of Quebec was given this special status and their political differences with the French widened because the French did not see their special status as privilege, but rather as a way to gain more control and improve their position within Canada. Therefore, Quebec’s Quiet Revolution was a catastrophic failure for French-English unity in Canada as it caused conflicts between federalists and nationalists in Quebec and in the federal government and failed to make any two provinces equal within Confederation. Throughout the twentieth century it was evident that the French and the English engaged in severe social, political, and economical conflicts that prevented Canada from merging as a country. The WWI conscription crisis in 1917 bitterly split the nation at a time when national unity was important to ensure victory in the war as it made the French feel like a minority and caused great mistrust of the English who viewed them as being unpatriotic to the country. The government of the Union Nationale during the 1930s caused even stronger breakdowns to French-English relations as it build a defensive shell around Quebec and isolated the French from the rest of Canada in an attempt to protect their traditions. Subsequently, Quebec’s Quit Revolution from 1960-66 failed to bring an end to these conflicts as it caused greater English mistrust and resulted in the formation of militant groups in Quebec who believed that only a violent revolution would finally allow them to achieve total independence and equality within Confederation.

Largest brand in L’Oreal group Essay

The company of my product is Garnier. Garnier is a company that produces cosmetics and hair care products. It was founded in 1904.For more than 100 years; Garnier has been creating new and available cosmetics to cover multiple beauty needs. Garnier is the second largest brand in L’Oreal group. Garnier is in the fast moving consumer goods sector. Garnier produces hair care products, including the Fructis line, and most recently skin care products under the name, Nutritioniste, that are sold around the world. Garnier is also a mass market cosmetics brand. The company’s product lines are targeted for different skin types and cultures. Garnier has a line of extensive range of beauty products. The company has changed as it has become part of the L’Oreal group. This means that there are more competitors to the company because it has joined a very competitive brand. Also the company will gain a lot of customer because of L’Oreal. Garnier also partnered with TerraCycle to promote their product containers and the introduction of biodegradable products. Garniers first product was made by Alfred Garnier in 1904. This was a hair tonic product. After this, Garnier developed their products into sun care items in 1936. Garnier also started to produce Garnier Fructis hair cares and Garnier Fructis style products. This shows that Garnier has changed their products into different segments to aim at different markets. Garnier also changed their shampoo products from dandruff control to colour protection. Garniers mission is to continue producing hair products made with natural ingredients. The full company name, Laboratories Garnier, originated in the 1920’s as a producer of hair care products made with organic ingredients. Also, Garniers objectives were to capture market share in a wide range of benefit-oriented segments of the hair care market. Garnier promised their market that they will deliver affordable but sophisticated products on a range of needs. To keep their promise, Garnier promoted its hair care products as natural and high technology. Their objective is to reduce by 50% of their environmental impact in the following areas by 2015: Greenhouse gas emissions Water consumption Waste generated per product unit As Garnier joined with L’Oreal, their competitors changed, Garniers competitors were Unilever and P&G. As you can see, these two companies are very high in competition. Garnier has launched their products in USA as well which has given them more competitors. Garnier operates in the tertiary sector as well as secondary. As you can see, Garnier manufactures their products as well selling them to their market. Sources: http://www.mbaskool.com/brandguide/fmcg/1120-garnier-fructis.pdfhttp://www.studymode.com/essays/Garnier-Report-1374615.html http://www.studymode.com/essays/Garnier-1233052.html http://www.slideshare.net/DebasishPadhy/garnier-fructis The product is Garnier Fructis Strength and Shine 2 in 1 shampoo and conditioner. The target market for this product is adults. I have chosen this product because it has both shampoo and conditioner in it. Also the product is mainly aimed at women’s. This product is designed to smooth normal hair and leaving it glossy. I will adapt the use of this product. Also I will change who the product is aimed at. This product makes hair -feel nourished -shinier -smoother -and stronger. Also this product has grape fruit extracts. This means that the developed product will have different fruit extracts which will attract the target market. I have changed this product into a 2 in 1 shampoo and conditioner for teens and young adults aged between (15-19). I have chosen this product because in my research I found that Garnier currently only have shampoo and conditioner together for adults (mainly women’s) and not for teens or young adults. The target market for this product will be young adults. This is because young adults would be interested in hair care products to keep their hair secure and good looking, also there are not many hair products for young adults produced by this company therefore it would be a new release in the market for this target market products. The price of the shampoo is  £2.54 and the price of the conditioner is  £2.54.The use of this product is to perform two different functions in one go .I would set the price at an average because young adults would want to spend on a high price on their products but would prefer at an average . The price would be about  £5-6 pounds. I have set the price high because other shampoos that are aimed at this target market are at a high price such as ‘Bed head’. The costs of shampoos made by this company is around  £10.00 Also the product will be sold with difference fragrances which will also attract the young adults because the smell will be on their hair. These will be artificial fragrances of fruits. This is an advantage because they care a lot about their hair and would want it to be in good condition .This product would be a good choice for people who buy Garnier products because it is a new product that has not been produced by this company. I have found out that there are more hair care products for adults rather than teens and young adults. My competition is Pantene. I found this in my research. Marketing strategies- used different market strategies in order to penetrate the market. -Aggressive -Add value -Market segment Competitors- strengths and weaknesses of the competitors. How I gain advantage from the competitors Have they got a usp that im gnna build up on. Extensions strategies used for other products in the company. Where are the products in the life cycle Where does your product fit into that life cycle.

Lebron James Desicion

In case you haven't heard, one of the best basketball players on the globe had a one hour special to announce his free agency decision in the summer of 2010. LeBron James went on ESPN on July 8th to tell the basketball world he was taking his talents to south beach to join the Miami Heat. â€Å"The Decision† as it became know, brought LeBron quite a bit of hate not only from fans from Cleveland (the team he was previously on) but from fans all around the league and even some players.The main reason for this is because he was viewed as selfish and egotistical in making a one hour special just to tell people where he was going to play basketball next season. Most people see the surface of the situation but don’t take into account everything that went on outside the publics focus. Even events like this have a lot going on in the background that the sports industry should take a look at. People seem to over look the fact that it wasn’t LeBron’s idea to have th e special, he just went along with it.Like every other superstar athlete or celebrity, LeBron has a managing team that makes most if not all of his media related decisions or appearances. He has a publicist, an agent, a stylist and a business manager. This business managers name is Maverick Cater and he is the one who released this statement to ESPN, â€Å"Due to the unprecedented attention and interest surrounding LeBron’s decision, we have decided to make this announcement on national television†. LeBron saw this as an opportunity to raise money for the Boys ; Girls Club of America, a foundation he has been very publicly supportive of.His marketing team saw this as an opportunity to sell LeBron â€Å"The Icon† because popularity for him meant â€Å"cha-ching† for them. ESPN went along with it because LeBron is a huge star and they were interested in boosting ratings. â€Å"The Decision†, ratings wise was a huge success for ESPN. According to prel iminary number from Nielsen co, in the nations 56 biggest television markets, about 8 million homes turned on the program. It was estimated that 12-14 million people were watching when LeBron made his infamous choice. That is a record for a non-sporting event.The popularity of the interview brought a revamped fan base for the NBA. Fans tuned in to see how he would fair with his new team, some wishing him success but most rooting for him to fail. Above all else people watched to see the show put on by the latest NBA team to acquire 3 star athletes. One of the statutes’ LeBron had when agreeing to the televised interview was that he would be allowed to sell the advertising and the profits would go the Boys ; Girls Club of America. The program drew big ticket companies like McDonalds, The University of Phoenix, Bing and Vitamin Water for sponsorships.Together they raised over 3 million dollars. LeBron grew up in the inner city and was from a very poor family. He knows first hand what it’s like to be a kid that doesn’t have access to opportunities for recreation. The money was divided between fifty nine Boys and Girls clubs across the country. $60,000 went to a club just outside of Cleveland to repair a leaky roof, refurbish a dingy gymnasium and a new playground. Another club in the area received $70,000 which was used to install a new gym floor and purchase bleachers and twenty new computers.LeBron might have pist off a few of his older fans but he defiantly gained supports from the kids. Some of the uproar after â€Å"The Decision† has to be created to the mismanagement of the broadcasting. Most people saw problems with the fact that the special was an hour long for a decision that should take about two seconds to say on TV. ESPN went along with it however, and promised the viewers would know his decision within fifteen minutes of the start of the broadcast. In reality the words â€Å"Miami Heat† didn’t leave his mouth until thirty minutes into it.If that wasn’t enough to agitate the audience, the first half hour of the show was made up of Jim Gray, the interviewer, asking more than a dozen soft ball questions that were more like watching chitchat than compelling television. Combine the agitating half hour wait with the disappointment of LeBron’s perceived â€Å"easy way out† decision is enough to have most fans changing the channel in frustration immediately hearing the verdict. From LeBron’s point of view, besides the back lash from his televised free agent decision, he made the best carrier choice.Cleveland had showed repeatedly that they weren’t capable of surrounding him with enough talent to win a championship. Why not sign with a clearly better team that happened to have your best friend in the league on it in Dwayne Wade. He did have to take a 30 million dollar pay cut to join The Heat but hey, what’s 30 million to LeBron James. As we know now, in the end it worked out for the better. Dwyer, Kelly. â€Å"Lebron's Decision was awful but his carities are thankful. † Yahoo Sports. Yahoo, 27 Apr 2011. Web. 6 Mar 2013. ;http://sports. yahoo. com/nba/blog/ball_dont_lie/post/lebrons-decision-was-awful-but-his-charities-are-thankful? rn=nba,wp2143;. Gregory, Sean. â€Å"The LeBron James Hour: Is This Prime-Time Overkill? Read more: http://www. time. com/time/nation/article/0,8599,2002477,00. html Flint, Joe. â€Å"ESPN's ‘The Decision' scores but leaves questions in its aftermath. † Los Angeles Times. LA Times, 09 Jul 2010. Web. 6 Mar 2013. . Broussard, Chris. â€Å"LeBron's announcement coming soon. † ESPN NBA. ESPN, 08 Jul 2010. Web. 6 Mar 2013. .

Preparing a job structure Research Paper Example | Topics and Well Written Essays - 1000 words

Preparing a job structure - Research Paper Example A number of objectives and goals will guide this process of job evaluation. These objectives will be increasingly crucial in guiding the process of evaluating the jobs and ranking them according to their importance. These goals included: 1. To collect sufficient information and data in regards to the description of the job, specification of the job and specifications of employees for the different kinds of jobs in the deli. 2. To make a comparison between the responsibilities, duties and demands of a job with those of other job descriptions. 3. To determine the grades, ranks or positions of the jobs. 4. To find out the arrangement and position of jobs in the deli. In coming up with the job structure below, several principles were followed. First, the employee was not the one to be rated but the job. Based on the demands of the job, several elements were selected and rated. It was crucial to identify which jobs were to be evaluated first before commencing with the job evaluation proce ss. Nine different jobs were identified that had to be evaluated and ranked. There were two methods selected to evaluate the jobs. The first was the factor- comparison method, and the second is the point factor technique. It is crucial to note that two key goals of carrying out a job evaluation are to create internal principles of comparisons and to measure virtual significance or price of a job to a business. This evaluation focused on the above methods of evaluation and how to choose the compensable factors for determining the worth or value hierarchy of a job. When carrying out a quantitative job evaluation, it is crucial to choose the applicable compensable factors first. Compensable factors are the criteria used to provide a platform for judging the value of a job, the element utilized to measure the worth or a job or the intrinsic elements in jobs increase the worth or value of an organization. Four key compensable factors were used to evaluate jobs in this case. These include skill, responsibility, effort and work conditions. These compensable factors were chosen after identifying the internal values of the organization, after reviewing the content of the jobs of each work- group. The four compensable factors for job evaluation seemed useful after identifying several potential elements that show the internal value of the company. It was clear that the company values skills, knowledge, effort, ability to handle responsibilities and different working conditions. It was crucial for the evaluation that the compensable factors be developed. This was achieved by first identifying the lowest and highest levels of all factors of interest and then creating intermediate stages by identifying a rational progression that shows logical differences. After this, it was easy to create a hierarchy reflecting the worth of each job consistent with the perception of the management of the relative worth or value of the job. In constructing this job structure, it was also si gnificant that the compensable factors be weighed. This was done by first considering the nature of the job performed and ranked the elements or factors chosen according to their priority as perceived by the organization. The factor- comparison technique for evaluating jobs was crucial in constructing the job structure. The method allowed for the selection of several factors as reflected by the job

Information Technology (IT) in Marketing Essay Example | Topics and Well Written Essays - 3500 words

Information Technology (IT) in Marketing - Essay Example Technology plays an important role in the business environment because it accelerates the pace of communication, transportation, and manufacturing and also assists in formulating major marketing strategies. IT and communication has been identified as the macro factors in the new business trends. The way computers receive and store data is a matter of astonishment in the field of communication. Path breaking applications brought in by companies such as BlackBerry, Apple, etc is taking international marketing to a new level (University of Leicester, 2010, p. 64-65). This study aims at evaluating the affect of technological advancement in the international marketing. The intention is also to discuss the effect of information technology (IT) on creating business opportunities globally and maintaining healthy relationship with the customers around the world. Keeping in mind the aim of the study, the investigation would initiate with an overview on the significance of IT in marketing, whic h would further discuss the aspects of IT advancement and its effect on global business environment. ... 398). Advancement in technology has provided the companies with the capability to collect enormous quantity of information related to the recent and potential market. In order to recognize the marketplace and respond accordingly to the demands, companies nowadays acquire technological linkages which will internally link the operations of the company. A study done in the year 1995 by Ernst & Young revealed that about the 327 firms that were surveyed, about 72 percent of them were already using IT based framework to manage their finance department, 64 percent to manage logistics department, and 49 percent for marketing segment. These companies only expected that the projected usage of IT in the finance department would increase to 81 percent, logistics to 79 percent and marketing to 78 percent in a span of five years. Similar trend were also seen within the business environment of UK (Wierenga, and Bruggen, 2000, p. 5-7). Nowadays IT links the marketing and functional equivalents, so a s to offer accessibility to market information. By streamlining the suppliers, customers, and functional department through a single IT network, huge benefits can be derived. This would have been quite complex if IT framework did not existed. The major factor in the shifting marketing background is the emergence of IT based communication network. With the advancement of IT, the demands of the customer are also increasing because they are already receiving augmented products. The emergence of internet and diverse assortment of online tools are accessible by the organization to reach out to the target audiences (Lamb, Hair, Jr., and McDaniel, 2007, p. 19-20). A major

Morality vs. Rational Self-Interest Essay Example | Topics and Well Written Essays - 250 words

Morality vs. Rational Self-Interest - Essay Example This means that an immoral behavior, as opposed to the moral one, is hypocritical, irrational or insincere. Psycho-socially, there are situational occasions in which people weigh the pros and cons of their behaviors, and rationally and sincerely decide that the best things for them to do are precisely what moral forbids. In other meaning, what do we make of the situations under which morality tells you to do one thing whereas self-interest tells you to do exactly an opposite thing? Accordingly, many social role players are psychologically directly inclined to improve their self-interests above any other innate behaviors including morality. For the psychologically inclined individuals in the elevation of self-interest, when self-interest and morality come into a head-to-head conflict, morality loses out. Per se, rationally speaking, morality should always conquer self-interest. In summary, the conquest nature of morality on self-interest, in the long run, may ruin the societal structural functionalism. In a society where morality set standards to the self-interest, there would be an implication of lack of facts about the right and wrong; people would be free to do whatever they like thus leading to the dysfunctionality of the structures.

Risk Management Essay Example | Topics and Well Written Essays - 3000 words

Risk Management - Essay Example The three main management risks that the Company faces are (i) procurement risk; (ii) Human Resources Management risk; (iii) and, accounting risk. These three kinds of risks are common to large chain store like Wal-Mart (Zsidisin, 2008). Wal-Mart has employed improved management strategies to deal with the problems caused by these risks. As an international organization, Wal-Mart constantly faces the challenge of maintaining cohesion among its employees who are multiracial and multicultural employees. This has been a serious issue that Wal-Mart tries its best to grapple with since it began its globalization drive. Similarly, there are perpetual worries about risks inherent in the procurement and the computation of yearly financial accounting. These three operational risks are broadly described below. 2 Current Risk Management Process Since the nature of the risks is dynamic, Wal-Mart has always come up with the appropriate approach to identify, respond, monitor and mitigate or contro l the three forms of risks highlighted in the foregoing. Through efficient management procedure and principles, Wal-Mart has been able to keep its operational risks under control—some of the approaches utilized by the organization is described as follows: (i) Human Resource Management Risk:-Wal-Mart faces many risks arising from its sometimes inefficient human resources management. A few of human resources problems that have threatened Wal-Mart’s brand in recent years is the odd practice of treating women unequally with their male counterparts, subtle racial discrimination and also the policy of refusing jobs or promotion to employees that have on-the-job life-threatening injury (Spedding and Rose, 2007). This problem has caused the organization millions of dollars in legal damages over the years. As a result of this, Wal-Mart has implemented an effective approach to handle this brand-destroying risk. (ii) Procurement risk:- Wal-Mart also confronts incessant procuremen t risk like every other chain store that receive supplies from different kinds of suppliers. There are risks associated with the sources and quality of the supplies that are sold to customers. Are they from legal or counterfeit sources? Have the suppliers utilized illegal labor (like in China) to produce the goods? Are the 3 goods of highest quality consumable by people in other countries? Are there any standards that are laid down to encourage suppliers to think about consumers’ delight rather than insane profitability? (McCullough et al., 2008). (iii) Accounting Risk:- Chain stores always experience huge risk in computing all their financial transactions that would be presented in their yearly annual reports due to human errors, market forces and the improper utilization of accounting software. This problem has been recognized as a serious risk an organization must make efforts to mitigate (Chorafas, 2007). Other causes of financial risk include but not restricted to unstab le exchange rates (especially for a multinational), volatility in the financial markets, and accounting risks sparked by business risk (Chorafas, 2007). The flowchart below explains how Wal-Mart typically handles the three risks described above. Flowchart: Risk identification, response, monitoring, and control. (a) Identification: Risk managers or officers are distributed to each department to discover any claims of racial or gender inequality among Wal-Mart

Final_ProjectWK5 Essay Example | Topics and Well Written Essays - 500 words

Final_ProjectWK5 - Essay Example In the promotion of such brands it is highly essential to have customers or consumers which are greatly influential in their social circle. This is for the reason that the promotion of a brand that takes place through the word of mouth or by sharing experiences from the current user or customer is more reliable and trustworthy than any other source. In addition, hosting parties at some client’s place and then targeting some new prospects will also lend a hand to the emerging company to gather new customers. For this important purpose, the company can ask out their clients to throw a party that would be arranged and sponsored by the company itself and invite their friends which fall under the target market. One of the representatives from the firm can become the part this party and introduced this brand to them. Hence it would be really impressive as people would be able to directly deal with the company’s representative and satisfy their queries. As the Tailgetters are mainly focusing on promoting their products and services through hosting different theme parties, therefore the channel management in this case is very simple. This is for the reason that they are selling their brand directly to their customer with the involvement of any marketing intermediaries like distributor, wholesaler, retailer etc. But on the other hand, for this reason the company needs to have a very strong and well trained and developed selling department. Sales people must be effective and efficient enough to persuade and influence the prospects to buy their products. At an introductory stage of Tailgetters it would be a smarter move if they prefer to keep their channel as short as possible and direct marketing would be highly effective. That means that the channel must only comprise of two parties that is the company and the consumer. However, a longer channel will only be good if the company intends to expand the business outside their

The future of London Heathrow Airport Literature review

The future of London Heathrow Airport - Literature review Example Development of the motorway network and railway network increased accessibility of London to rest of cities of the country (Rodrigue 2013). London was made the focus for of all these networks. London became the main focus for international air travellers during the days of the war. London was surrounded by four airports, and Heathrow alone was used for handling of two thirds of air traffic. In times of rapid growth in 1960s transport planners reached a new approach of transport planning. Proposal was the expansion of Stansted airport, but due to strong opposition from people this plan was left uncompleted. Both, government and GLC, have supported the trends of transport planning, which have been not only considered inevitable but also desirable (Adams 1981). Atkin et al., (2009) focused on the departure system of the London Heathrow airport and founded that if the delay time for the aircraft awaiting take-off and running engines would result into a less usage of fuel as well as pollution benefits. They pointed out various constraints, applied to take off the schedules. Some physical changes at the airport can eliminate the impacts of constraints and increase the capacity for departure systems. Heathrow airport completed the 5th terminal in 2008 and second phase in year 2011. Expansion of airport too encompassed the refurbishment of terminals such as terminal 1, 3 and 4. A new air control traffic tower and terminal 5 stations were installed. Expansion also included the tunnels for the extension of Piccadilly line, Heathrow express and spur road from the M25. Air control tower was installed on the Heathrow airport in 2007, which presented the unobstructed view (Kable Intelligence System 2014). Cecil (2013) reported that Heathrow would be the fourth runway with a million of flights in a year. Expansion of Heathrow airport would result into a leading aviation Hub of Europe. However, development

International Business Law Policy Essay Example | Topics and Well Written Essays - 1000 words

International Business Law Policy - Essay Example UCITA would codify the view that traditional software distributions are licenses, not sales. Section 102(43), (44) of the UCITA (1999 Official Text) recognized mass marketed binary software transactions as licenses.2 UCC Article 2 covers only contracts for sale of goods, so computer software is not expressly covered by Article 2. Computer software is different considering that it is so easily copied, thus it needs special protection. It is one of a few commercial enterprises that entirely depend on a single traditional copyrighted work such as a book, musical recording, motion picture, or painting.3 Licensing thus becomes very important. Licensing enables the developer to control software distribution, to price software to reflect its value to the user, and to ensure that users are subject to developer's limitation of liability provisions. However, there is a legislative gap that has forced courts to apply the UCC to license transaction, which it was never meant to address. Hence, th e UCITA. The overlap of terminology between sale and license has caused confusion within the courts and has led to some acceptance of a license as a sale in some jurisdictions. The courts have used several methods to establish that a sale of software is the sale of a good within the meaning of the UCC Article 2. The simplest method of establishing software as a sale is when the parties agree in their briefing that Article 2 applies to the licensing of their software. Court would thus only have to look at the contract to see what rules would apply. For other courts, the analysis is more in-depth. In Architectronics, Inc v. Control Systems, the court applied UCC Article 2 to a software development transaction for a license of the software. The court held that the applicability of Article 2 is not defeated by use of license in lieu of sales if license provides for transfer of some of incidents of goods ownership. In Microsoft Corp. v. DAK Industries, the court looked to the economic realities o f the particular arrangement. Upon this analysis, the court found that DAK had a right to sell the software and thus the arrangement was similar to a purchase of goods thus indicating that it was a sale, not a license to use.4 Question 4. Many of the provisions in the UCITA were first proposed as a modification to Article 2 of the UCC. Why do you think the drafters decided to propose it as a separate and distinct uniform act To be effective, a provision must be approved both by the NCCUSL and the ALI. Since the final draft of Article 2B as proposed was rejected by the American Law Institute or ALI, the required approval of both bodies was thus lacking. As a consequence, the NCCUSL renamed it as the now UCITA.5 PART II Question 1. Is the International Court of Justice the first world court No. The ICJ began work in 1946 as the successor to the Permanent Court of International Justice, the first world court.6 Question 2. What are the procedures of the World Court Are they similar to any US court No, the procedure of the World Court